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We are launching a new feature for our Fintech SaaS and need short-form video ads that can convert B2B buyers without feeling "cringey" or overly corporate.
Workflow Context
We are a Fintech SaaS company targeting CFOs and Finance Directors. Historically, we have exclusively run LinkedIn image and text ads, but our CAC (Customer Acquisition Cost) is getting far too high. We want to test TikTok and Instagram Reels to reach a younger demographic of finance professionals, but our internal team has zero experience with short-form video. We tried making a few videos in-house, but they felt too stiff, looked like corporate training videos, and got zero engagement. We need experts who understand the B2B SaaS space and know how to make engaging, native-feeling short-form content that actually drives demo bookings.
Desired outcome
Delivery of 3 fully edited, ready-to-run short-form videos (15-30 seconds each) formatted vertically for TikTok/Reels. The videos should include variations in the first 3-second "hooks" and the final CTAs so we can run A/B tests. The final delivery should include the raw files, the finalized MP4s, and SRT caption files.
Tool / Custom Build
We are looking for an end-to-end video production partner. You should handle the creative direction, scriptwriting, talent/acting (if necessary), recording, and the final edit with trendy captions. We will provide our brand guidelines, our core value proposition, and a screen-recorded walkthrough of our software. You bring the creativity and the TikTok expertise.
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